Typography: The Overlooked Art: Video One – Typography is everywhere, as they mention in the video it is a big part of our daily lives whether we notice it or not. Typography is so important, but it is very much looked over because we see it every day, it is informational and helpful in many cases. From directional typography, identifying landmarks to advertisements on tv or on the internet, typography is important to the normal human life. As they say In the video, we are so used to seeing typography that we are subconsciously reading it and understanding it. Designers do a very good job of making stuff that appeals to the eye, whether its using a font that looks good or using pictures and logos to stand out, it is all done perfectly.